SOUTHTRADE

Southtrade, a family business was founded in 1956 in Cape Town, South Africa, as an indent agency.

Southtrade’s history with agriculture began with the German Holder tractors and implements which laid the foundation to over 60 years of successful agricultural machinery sales. Over the years many brands of high quality Italian agricultural machinery were added to the Southtrade portfolio. Today Southtrade exclusively represents over 25 Italian factories in Southern Africa.

During the decades 1970 to 1990’s Southtrade was a leading exporter of canned fruit. Many millions of cartons were sold mainly in West Germany, France, and Switzerland. Southtrade had a number of its own private labels which were well represented by the most European supermarket groups.

Southtrade soon became known as the specialized supplier of spraying and plant protection equipment. Its range of sprayers grew to include: knapsack sprayers; fruit and wine sprayers; open field boom sprayers; self-propelled sprayers; pest control vehicle mounted sprayers and many more. Over the years Southtrade has added selected agricultural machines to its range, including ground engagement ranges; sprayer accessories; haymaking equipment; vegetable and fruit harvesters; fertilizer spreaders; and other agricultural machinery